Design Does Matter:
An Interview with Michael Vanderbyl
Interesting talk from Michael Vanderbyl in TEKNION’S “Design Does Matter” video series.
Being authentic is what will sustain a brand. Michael Vanderbyl, Multidisciplinary Designer in San Francisco describes a well conceived brand as a 360 degree experience, with good design at its core. Branding is not for the moment, it is for the long term.