Design Does Matter – An Interview with Michael Vanderbyl

Interesting talk from Michael Vanderbyl in TEKNION’S “Design Does Matter” video series.

Being authentic is what will sustain a brand. Michael Vanderbyl, Multidisciplinary Designer in San Francisco describes a well conceived brand as a 360 degree experience, with good design at its core. Branding is not for the moment, it is for the long term.

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